Having accepted ads on this here blog, I guess I'm in a bit of a glass house when it comes to being a purist about advertising and Truck Day. (Though I wouldn't put this silly, irregularly updated thing on a 'sacredness' par with the Red Sox themselves, so it's kind of different.)
Having only caught on to the Truck Day phenomenon because of other people who went before me among Red Sox fans, I also can't really fault other MLB teams from having their own Truck Days now.
All it is, is a truck loaded with equipment heading down to Ft. Myers. That's all it ultimately, really is.
So let's just phrase this without value judgment, with a fact we can all agree on: Truck Day for the Red Sox is just not what it used to be. Good, bad, or indifferent, it has become codified, packaged, marketed and exported. It is a different concept than when it started.
Some people are very unhappy about that, and I can't say I don't understand where they're coming from. But in the end, the important part is this: one week until pitchers and catchers report.
And not a moment too freaking soon.